America's Retailers Have a New Target Customer: The 26-Year-Old Millennial
The headlines should be saying ‘Don’t Forget to Appeal to Millennials TOO’.
All Millennials are not the same. Just ask one. So they shouldn’t be treated as a singular group.
Millennials being different then a generation before them isn’t any different then, well, the generation before them, or the one before that. I know my childhood didn’t compare to my parent’s on most levels. And the same goes for them and my grandparents.
And appealing to new customers entering the market has always required being relevant to younger people. How long has the term ‘the elusive 18-34 demographic’ been used?
The real challenge is to succeed with emerging prospect while continuing to thrive with your best customers. Often these groups seem to have nothing in common on the surface – age, income, life stage, etc.
But dig deeper and understanding the threads that hold them together is the secret.
It’s not about targeting Millennials, it’s about doing business with more then your fair share them.
