A growth and marketing and strategy consultancy
Give Our Diagnostic A Try,
A Perfect Way To Get Started
A tool that assesses opportunities for marketing, brand building and growth. This has proven to be a perfect place to start when organizations are planning their year, looking for new opportunities or evaluating their capabilities.
Founded On Experience
Our 30-point proprietary diagnostic assesses the six factors we have found that unlock growth for a brand - Valuation, Strategy, Candidates, Positioning, Experiences and Activation.
A Customized Approach
We understand that each brand is unique and faces individual and dynamic circumstances, so we have developed a customized tool for categorizing insights and prioritizing opportunities based on organizational effectiveness and potential impact.
Helping a range of organizations
across numerous industries grow
We have been fortunate to help organizations of all kinds grow by launching a new product or service, entering a new market with new competitors, positioning to attract new customers, or, creating an entirely new market. Here are a few examples.
Helping organizations do new things
that are shaping our world
Here are some cases where we are fortunate to be helping people use marketing and growth strategy practices to realize amazing opportunities.
Redefining the total brand experience
for a leading national retailer
Today's shopper gets more and more choices and control everyday. To shape the experience for something they anticipate we identified the competitors that were setting their expectations and the role that the different digital and physical channels play in their shopping journey. These insights are enabling the retailer to redesign stores and focus channels on the appropriate transactions and services.
Creating a new market position for a home entertainment company
All the convergence in cable, phone and internet has made the connected home a modern day entertainment hub. To present a telecommunications company that has been leading the industry for years as a contemporary entertainment provider we identified their historical competitive advantage and inspired a new identity.
Defining a brand and best practices
for a social entrepreneur
Every young organization with a cause has limited resources whether it is backed by private donors, grants or well leveraged funds. So it can be hard to know if marketing and branding efforts are focused in just the right place. For a global not-for-profit we developed a position for the brand, determined the most effective marketing efforts and identified the best practices and resources for growth. There is now a marketing team in place building the brand, awareness of it and a small donor base.
Articulating a purpose and integrating
efforts for a pioneering STEM educator
Even as a leader you always need to be appealling to a new audience amidst new competition. This is especially true in the world of higher education. For a leading STEM school we articulated their purpose and a unifying language to communicate their core point of difference and authenticity in a category that is rapidly getting more and more crowded.
Finding new channels and value
propositions for a global energy supplier
Today's trends in energy consumption are creating a drastically new view on fuel. To anticipate how energy will be consumed by future generations we determined the different roles that transportation and fuel played in their lives and where there were opportunities for creating new value and forms of distribution.
Updating a corporate image for a
proven clothing manufacturer and retailer
Fashion has become more accessible blurring the lines between how comfort, style, performance and commerce all fit together. To help a century-old, fully integrated clothing company adopt a fashion-forward business strategy we made their eternal passion relevant to today’s marketplace to give them a leg up in a new M&A game.
Achieving new things requires the right Six Conditions
We have learned that there are six factors of knowledge and competency required for growth from over 25 years of working with organizations of all sizes across multiple industries who have done it right.
Our intentional iteration between market forces and our clients' growth drivers has consistently helped them create these conditions that lead to transcendental growth.
Thoughtfully alternating perspectives to find the best opportunities
Our approach combines fundamental with contemporary practices and intentionally iterates between outside-in and inside-out points of view to get the full picture of how to successfully grow.
- Valuation determines the entire system of experiences your customer values and where you fit in compared to the competition to identify market opportunities for growth and innovation.
- Ideals define what drives you and your ambitions to align with the opportunities that are most valuable in the marketplace.
- Candidates are the people who are going to drive your business growth so that you can know them intimately and craft the best appeal and connections.
- Position is the unique place for you in the market to claim and defend that not only differentiates you but elevates your stature.
- Experience is the multiple ways you create to engage with your customers and fans that focuses all of your touchpoints and operational resources.
- Activation is aligning your organization on the best opportunities and developing the right competencies to elevate your relationship with customers, and your customers' customers.
About Us
Doug Holroyd, Founder
Doug has over 25 years of experience at Leo Burnett, Kimberly Clarke, Fallon and McKinney. His strategic contributions have launched new brands and products for Starbucks, Holiday Inn, Audi and Sony and created new market positions for Citi, Travelocity and Nationwide.
Doug's evolved approach to strategy grew into The Norgay Group in 2009, a consultancy built to help develop growth strategies for organizations of all sizes and industries from start-ups to Fortune 50s to nonprofits to higher education.
The Norgay Group's work is supported with a virtual team of subject matter experts who all have a history of working and succeeding together. Their contributions are applied as our clients require in a seamless, effective and efficient manner.
